Employer Satisfaction with Job Skills of Business College Graduates and Its Impact on Hiring Behavior

Sharon R. Paranto and Mayuresh Kelkar

Journal of Marketing for Higher Education, 1998, vol. 9, issue 3, 73-89

Abstract: This study analyzed which job-applicant skills employers perceive to be important when hiring, as well as how effective business schools are perceived to be in preparing students with these skills. A research instrument was developed to measure employers' satisfaction with 4 areas: specific skills, core skills, personal characteristics, and communication skills. The results indicate that employers want the same basic “core skills,” irrespective of their size and type of business, and that satisfaction with these core skills is the most important determinant of their inclination to hire. Recommendations for improving the effectiveness of business programs are included in the report.

Date: 1998
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1300/J050v09n03_06 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:9:y:1998:i:3:p:73-89

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1300/J050v09n03_06

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().