Investigating the ‘Mission and Profit’ Paradox: Case Study of an Ecopreneurial Organisation in India

Sumita Ketkar and Roma Puri

Journal of Social Entrepreneurship, 2025, vol. 16, issue 1, 46-67

Abstract: Based on a case study of a waste management services provider in India, this paper sets out to investigate how an ecopreneurial organisation balances the competing demands of environmental mission and profit generation. Results indicate that two internal organisational mechanisms, namely Leadership, and Organisational Processes, are instrumental in achieving the dual goals. The paper highlights the role of contextual factors in supporting such organisations, and in doing so, it responds to the call for research to examine social entrepreneurship in wider contexts including Asia, Latin America, and Africa, to address ‘marginalisation’ of studies in the field.

Date: 2025
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DOI: 10.1080/19420676.2022.2132277

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