How Well-Established Firms Prepare for the New Economy

Martin W. Wielemaker, Tom Elfring and Henk W. Volberda

International Studies of Management & Organization, 2001, vol. 31, issue 1, 7-29

Abstract: In this study we irrvestigated 30 ventures infour largefirms. We categorized four projects as characterized by “new economy” principles. These were projects that focused on increasing returns. We compared these four projects to four “traditional economy” initiatives in terms of their trajectories and characteristics. We found that the “new economy” initiatives irrvolved more cooperation across firm boundaries, required flexible organizational forms of venturing, used more pilot projects, and involved top management as a crucial element in their success.

Date: 2001
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DOI: 10.1080/00208825.2001.11656805

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