Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Related to the Research of Jean J. Boddewyn

Herbert Jack Rotfeld

International Studies of Management & Organization, 2010, vol. 40, issue 4, 94-103

Abstract: As advertising regulation entered a phase of effective and strong government focus four decades ago, many studies published in business journals responded with consumer research inspired by those regulations. After businesses organizations established or increased their own self-regulatory activities, business faculties around the globe for the most part overlooked it or simply presumed it would rank as a "strong" force in consumer protection. Into this void, Jean J. Boddewyn provided comprehensive studies of advertising regulation and self-regulation that conceptualized, described, and analyzed these activities in the legal and cultural contexts of many countries starting in 1979.

Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.2753/IMO0020-8825400408 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:mimoxx:v:40:y:2010:i:4:p:94-103

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/mimo20

DOI: 10.2753/IMO0020-8825400408

Access Statistics for this article

International Studies of Management & Organization is currently edited by Abraham Stefanidis

More articles in International Studies of Management & Organization from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().