Meta-analytic review of online purchase intention: conceptualising the study variables

Munmun Ghosh

Cogent Business & Management, 2024, vol. 11, issue 1, 2296686

Abstract: This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study’s "online purchase intention" concerns consumers’ propensity or likelihood to purchase via online channels. This review develops a conceptual framework that clarifies the aspects influencing online purchase intention by analysing pertinent data. The variables under investigation encompass usefulness, ease of use, congruence, trust, security, e-WOM and many other demographics and contextual factors. The potential moderators were also identified, and the moderating effect is validated in the study variable as framed in the conceptual framework. This review contributes to the field by offering valuable insights into the determinants of online purchase intention, enabling marketers and researchers to devise effective strategies to optimise consumer behaviour in the online shopping domain.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2023.2296686 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:11:y:2024:i:1:p:2296686

Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20

DOI: 10.1080/23311975.2023.2296686

Access Statistics for this article

Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar

More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().