Unpacking the mechanisms of entrepreneurial bricolage for new venture growth: the mediating roles of new venture adaptiveness and innovative ambidexterity

Shehnaz Tehseen, Umar Nawaz Kayani, Syed Arslan Haider, Ahmet Faruk Aysan, Fatema Johara, Syed Monirul Hossain and Saddam Khalid

Cogent Business & Management, 2024, vol. 11, issue 1, 2316357

Abstract: Drawing upon the resource-based view of the firm, this article employs this perspective to examine how new venture adaptiveness and innovative ambidexterity mediate the relationship between entrepreneurial bricolage and new venture growth within Bangladesh’s Ready-Made Garment Industry. The research employed purposive, convenience and snowball sampling techniques to gather data from 303 individuals engaged in wholesale and retail businesses. The study’s findings indicate a positive correlation between entrepreneurial bricolage and new venture growth. Moreover, the mediating effects of new venture adaptiveness and innovative ambidexterity in the relationship between entrepreneurial bricolage and new venture growth are statistically significant. This article proposes a set of tactics aimed at enhancing resource reconfiguration through adaptability and explores novel approaches to optimize resource effectiveness. The study offers substantial insights into new venture growth that could prove valuable to policymakers, entrepreneurs and authorities operating within Bangladesh’s Ready-Made Garment Industry.

Date: 2024
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DOI: 10.1080/23311975.2024.2316357

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