Impact of the COVID-19 pandemic on sustainability knowledge and sustainable purchase decisions: the application of the theory of stimulus–organization–response

Rosdiana Sijabat

Cogent Business & Management, 2024, vol. 11, issue 1, 2327134

Abstract: The COVID-19 pandemic has significantly impacted human life, particularly consumer behavior and the purchase of products and services. This study intends to investigate the impact of the COVID-19 situation (COV) on sustainability knowledge (SK) and sustainable purchase decisions (SPD). It also examines the impact of sustainability knowledge (SK) on sustainable purchase decisions (SPD). In addition, the study analyzes how sustainability knowledge (SK) mediates the relationship between the COVID-19 situation (COV) and sustainable purchase decisions (SPD). The stimulus-organism-response theory was employed to create a theoretical foundation for the investigation. The proposed model was investigated, and hypotheses were evaluated using partial least squares structural equation modeling (PLS-SEM) on a survey sample of 257 Indonesian consumers. The findings imply that the situation during the COVID-19 pandemic significantly impacts people’s comprehension and awareness of sustainability. Furthermore, learning about sustainability is critical for influencing sustainable purchase patterns. This study contributes to the current body of knowledge and offers insights into applying stimulus-organism-response theory among Indonesian consumers. Findings from this study are critical for understanding the factors that promote sustainable purchase decisions, particularly in the context of the COVID-19 pandemic. The findings could be a significant resource for governments and businesses in Indonesia looking to encourage and improve sustainable purchasing habits. Furthermore, the findings of this study can serve as a guide for producers in Indonesia to create and market products that adhere to sustainable standards.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2024.2327134 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:11:y:2024:i:1:p:2327134

Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20

DOI: 10.1080/23311975.2024.2327134

Access Statistics for this article

Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar

More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().