Catalyzing green entrepreneurial behavior: the role of intentions and selective factors

Manoj Kumar Mishra, Nidhi Sharma, Sunil Kumar and Mohd Asif Shah

Cogent Business & Management, 2024, vol. 11, issue 1, 2337959

Abstract: This study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of GEI between attitude, SN, PBC and GEB. About 327 samples were used for data analysis purposes using Smart-PLS. The result of the study suggests that attitude, SN and PBC have a significant positive relationship with GEB. Whereas, GEI as a mediator has no effect between attitude and GEB, while GEI as a mediator has a significant effect between SN, PBC and GEB. GEB among young professionals has been found a changing paradigm in the area of entrepreneurial practices in India. It has a significant impact on the sustainability aspects of society as well as the organization. Millennials get ignited toward such orientation which improved global environmental dynamics. The result of the study provides a significant source to the policymakers to promote GEBs among professionals.The article on GEB sheds light on the critical nexus between business and environmental sustainability. It explores how entrepreneurs, by integrating green practices into their ventures, not only drive economic growth but also mitigate environmental impact. This research is paramount in today’s landscape, where global issues like climate change necessitate innovative, eco-conscious solutions. By delving into the motivations, challenges and outcomes of green entrepreneurship, the article offers valuable insights for policymakers, business leaders and society at large. Understanding and promoting GEB is crucial for fostering a more sustainable and responsible business environment. It’s an imperative step toward a future where economic prosperity aligns harmoniously with environmental conservation, benefitting both present and future generations.

Date: 2024
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DOI: 10.1080/23311975.2024.2337959

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