Automatically extracting tourism-related opinion from Chinese social media

Fang-Wei Chen, Antonio Guevara Plaza and Pilar Alarcón Urbistondo

Current Issues in Tourism, 2017, vol. 20, issue 10, 1070-1087

Abstract: Existing tourism-destination investigations of Chinese texts remain weak, and no approach is available to realize Chinese context semantically and automatically. To resolve this, we provide a novel method based on qualitative analysis for studying the online opinions of Chinese tourists regarding the destinations to which they travel. Both traditional and simplified Chinese forums were chosen as the object of study. Spain was selected as a travel destination to evaluate the proposed method. After processing the natural language, unstructured Chinese content is analysed to derive the general sentiment and relevant topics regarding the destination through user comments on social media. The proposed method allows us to understand what tourists are interested in and how they form opinions about tourist destinations.

Date: 2017
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DOI: 10.1080/13683500.2015.1132196

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