Resident perceptions and support before and after the 2018 Taichung international Flora exposition

Hsiu-Yu Teng and Sue-Ting Chang

Current Issues in Tourism, 2021, vol. 24, issue 15, 2110-2129

Abstract: The 2018 Taichung World Flora Exposition was the largest international tourism event hosted in Taiwan. Hosting governments aim to improve the well-being of residents and gain their support by hosting megaevents. However, few studies have examined the mediating role of subjective well-being by surveying the same group of residents before and after a megaevent. On the basis of social exchange and stakeholder theories, this study investigated the effect of residents’ perceived benefits and costs on subjective well-being and support for megaevents. Furthermore, changes in the perceptions and attitudes of residents before and after the event were assessed. Pre-event and postevent questionnaires were collected from 262 residents. The findings indicated that the effects of social benefits on subjective well-being were strengthened and the effect of social cost on subjective well-being was weakened as the event progressed. Moreover, subjective well-being mediated the relationship between perceived benefits and support for megaevents. This research extends current knowledge on event tourism and revealed changes in resident perceptions and attitudes before and after a megaevent. These findings could help governments and destination managers host megaevents and promote tourism development.

Date: 2021
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DOI: 10.1080/13683500.2020.1820455

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