Would you speak softly in public? An investigation of pro-environmental behavior of Chinese outbound tourists in Hong Kong

Sai Leung Ng

Current Issues in Tourism, 2021, vol. 24, issue 22, 3239-3255

Abstract: This study proposed a new model to examine how personality and social factors interacted to control the intention of speaking softly in public among Chinese outbound tourists. A total of 305 valid questionnaires were obtained from three tourist sites in Hong Kong, and the results indicated that behavioural intention was directly affected by both personality and social factors. Specifically, benefit affected intention, both directly and indirectly, indicating that its effect was partially mediated by attitude, subjective norm, and perceived behavioural control. Cost indirectly affected intention; its effect was fully mediated by attitude, subjective norm, and perceived behavioural control. Finally, the theoretical and practical implications of the findings were discussed.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2020.1866507 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:24:y:2021:i:22:p:3239-3255

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2020.1866507

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().