Festival travellers’ pro-social and protective behaviours against COVID-19 in the time of pandemic

Xiaoting Chi, Gangwei Cai and Heesup Han

Current Issues in Tourism, 2021, vol. 24, issue 22, 3256-3270

Abstract: With the uncertain pandemic situation on a global scale, pro-social and sustainable tourism performance has been continuously valued and called for. Undoubtedly, the sustainable festival tourism tactics and formation of festival tourists’ personal norms and pro-social intentions urgently need to be investigated. This study has verified the intricate relations where problem awareness of COVID-19, ascription of responsibility, positive and negative anticipated feelings, descriptive and injunctive social norms and a sense of obligation to take pro-social behaviours efficiently affect travellers’ pro-social intentions for mask-wearing, social-distancing and sanitation activities. Moreover, psychological risk perception of COVD-19 and gender as the significant moderators ably broadened the proposed theoretic framework. This research not only enriched the current COVID-19 tourism literature and contributed valuable research direction of pro-social festival tourism from the theoretical perspective, but also provided practical suggestions for promoting the sustainable and pro-social tourism performance.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.1908968 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:24:y:2021:i:22:p:3256-3270

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.1908968

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().