How are small businesses adapting to the new normal? Examining tourism development amid COVID-19 in Phuket

Kevin Fuchs

Current Issues in Tourism, 2021, vol. 24, issue 24, 3420-3424

Abstract: It is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences as the result of plunged international passenger arrivals, and inadequate domestic tourists to fill their place. The objective of the paper is to identify inadequacies that help stakeholders to manage tourism development amid COVID-19 more effectively. The empirical data for this study was collected through a series of semi-structured interviews (n = 21) with local small business owners. The study offers insights into the recent tourism development during the COVID-19 global pandemic and discloses a high level of resilience amongst the small local business owner community. The majority of small business owners were able to seize opportunities through the adaptation of their business models that have the potential for long-term success.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.1942439 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:24:y:2021:i:24:p:3420-3424

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.1942439

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().