Museum anchors and social media: possible nexus and future development

Pasquale Ruggiero, Rosa Lombardi and Sarah Russo

Current Issues in Tourism, 2022, vol. 25, issue 18, 3009-3026

Abstract: The purpose of this exploratory study is twofold. First, to investigate the extent to which museums consciously perform through accounting tools, i.e. strategic planning their anchoring function and, second, the role played by social media in facilitating this role. To pursue these objectives, five anchor museums (Louvre, MUSE, Museum aan de Stroom, Museum of Contemporary Art Chicago, Musée de Arts-Montréal) were investigated through a content analysis of their strategic plans and Facebook pages. As a first step, the analysis of the museums’ strategic plans has shown that museums consciously act as anchors in local communities. Second, the analysis of the design of the museums’ Facebook page and the results of the thematic analysis of their posts and events have shown that museums’ social media communication is still unilateral and promotional, thus limiting stakeholder engagement for future local development.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.1932768 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:25:y:2022:i:18:p:3009-3026

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.1932768

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().