Framing the travel livestreaming in China: a new star rising under the COVID-19

Xinyi Liu, Yue Yuan, Juan He and Zhiyong Li

Current Issues in Tourism, 2022, vol. 25, issue 24, 3933-3952

Abstract: Live streaming has risen as a new force especially in China during the COVID-19 pandemic. This study adopted frame analysis combining with factor analysis on news coverage to investigate the mechanism of live streaming remedying defects and restoring confidence after the severe blow. Themes including ‘tourism under the COVID-19—supply side, tourism under the COVID-19—demand side, travel live streaming pattern, region revitalization, new travel trend and virtual image-building’ were identified. We also examined the topic distribution of eight stakeholders (tourists, enterprise employees, tourism enterprises, governments, other enterprises, live streaming platforms, media and local communities). These findings provide insights into how new technologies, especially the emerging live streaming, promote the tourism resilience.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.2023115 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:25:y:2022:i:24:p:3933-3952

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.2023115

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().