 Complexities of trust building through sociomaterial arrangements of peer-to-peer platformsAurimas Pumputis Current Issues in Tourism, 2024, vol. 27, issue 11, 1800-1813 Abstract: Trading on peer-to-peer tourist accommodation platforms requires a sufficient level of trust between individual consumers and service providers. This is often achieved by using mutual consumer–provider evaluations, which are perceived as a trustworthy resource for information about upcoming stays. A variety of mechanisms and metrics are used to facilitate trust building on platforms; however, trust itself is being established by the platform’s users. This study investigates the case of Airbnb to show how arrangements of sociomaterial metrics and mechanisms are embedded in trust building. Findings from a virtual ethnographic study of the platform’s users show how trust building is performed through these arrangements. Based on organizational theories of trust and sociomateriality, the study suggests that establishing both attitudes of trust and distrust on peer-to-peer platforms are equally important. When the sociomaterial arrangement fails, trust may deteriorate outside of the platform organization’s control. Date: 2024 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:27:y:2024:i:11:p:1800-1813 Ordering information: This journal article can be ordered from DOI: 10.1080/13683500.2023.2214848 Access Statistics for this article Current Issues in Tourism is currently edited by Jennifer Tunstall More articles in Current Issues in Tourism from Taylor & Francis Journals |
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