Artificial intelligence overdependence in tourism

Prokopis A. Christou

Current Issues in Tourism, 2025, vol. 28, issue 14, 2211-2214

Abstract: The technology acceptance model, underpinned by the principles of resource dependence theory, may elucidate the dependence, over-reliance, and potential dominance of AI in tourism. This paper draws inspiration from balance theory and the foundations of human-centered design, proposing a novel conceptual model. In this model, equilibrium is achieved through a balance between two antithetical dynamics, utilised synergistically to leverage the strengths of both humans and AI in achieving industry goals. Thus, it advocates that AI should neither be regarded as a deus ex machina nor as an anathema.

Date: 2025
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DOI: 10.1080/13683500.2024.2369192

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