An empirical study of trade effect on culture

Jing Yan, Ning Li and Feng Yu

Journal of Applied Economics, 2024, vol. 27, issue 1, 2334551

Abstract: Given the global dominance of American movies, they play a significant role in presenting U.S. ideology and culture to the world, thus raising concern of undermining domestic culture. This paper investigates whether trade shapes culture by studying the impact of imported American movies on Chinese cultural values measured by Hofstede Index. The results show that demand for American movies has a positive and statistically significant effect on individualism, power distance, long-term orientation and indulgence. While many studies show evidence that cultural similarity stimulates trade, there is almost no empirical evidence on how international trade affects culture. This study contributes to the literatures related to the relationship between culture and trade by filling this void. The findings of this study also have strong policy implications by bringing empirical evidence to the debate on free trade of cultural products.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/15140326.2024.2334551 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:recsxx:v:27:y:2024:i:1:p:2334551

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/recs20

DOI: 10.1080/15140326.2024.2334551

Access Statistics for this article

Journal of Applied Economics is currently edited by Jorge M. Streb

More articles in Journal of Applied Economics from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().