Media in Collecting Information on Tourism Destinations and Sociodemographic Characteristics

Desimir Boškovič, Ana Težak and Darko Saftič

Economic Research-Ekonomska Istraživanja, 2010, vol. 23, issue 3, 111-120

Abstract: Media choice is an element of promotion mix. Its purpose reflects in creation of first impression i.e. image of a tourism destination and is directed toward a certain profile of tourists. Media and sociodemographic characteristics of tourists are among the most important elements in creating image of a particular tourism destination. The main purpose of this paper is to determine relationship between sociodemographic characteristics of tourists and media choice in obtaining information on tourism destination. The data on media choices was collected as a part of a research on tourists’ interests for consumption of organic food, which was conducted from August through September 2008. Data was processed using chi-square test.

Date: 2010
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DOI: 10.1080/1331677X.2010.11517427

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