Country Brand I Feel Slovenia:First Response from Locals

Maja Konecnik Ruzzier and Nusa Petek

Economic Research-Ekonomska Istraživanja, 2012, vol. 25, issue 2, 465-484

Abstract: The paper analyses the concept of country branding. The focus is placed on influential stakeholders who should participate in country brand development and implementation. Specifically, the important role of local inhabitants is stressed. The paper focuses on the country branding in Slovenia and investigates the residents’ first response to the new brand I feel Slovenia. The research was conducted half a year after the new brand was born. The results imply that the brand has great potential to become successful, since it is generally well recognised and perceived by its largest internal stakeholder group – local inhabitants.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/1331677X.2012.11517518 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:reroxx:v:25:y:2012:i:2:p:465-484

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rero20

DOI: 10.1080/1331677X.2012.11517518

Access Statistics for this article

Economic Research-Ekonomska Istraživanja is currently edited by Marinko Skare

More articles in Economic Research-Ekonomska Istraživanja from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().