Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination

Lukrecija Djeri, Tanja Armenski, Dragan Tesanovic, Milan Bradić and Svetlana Vukosav

Economic Research-Ekonomska Istraživanja, 2014, vol. 27, issue 1, 267-279

Abstract: Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.

Date: 2014
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DOI: 10.1080/1331677X.2014.952108

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