Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale

Woosoon Kim and Matthew Walker

Sport Management Review, 2012, vol. 15, issue 1, 91-108

Abstract: ► Initial validation including face and content validity tests and a pilot test resulted in 42 scale items across seven factors. ► A principal component analysis identified 32 items under 5 factors. ► A 5-factor model with 22 items resulted after a confirmatory factor analysis. ► Sport events will generate community pride, excitement, and attachment, and improve community infrastructure. ► Enhanced community attachment is an addition to a model to assess the psychic income scale.Sport mega-events have taken on an elevated profile and assumed a key role as urban and regional development strategies. While a number of studies have investigated the potential impacts of these events, most (not surprisingly) have focused on economic, rather than non-economic outcomes. The purpose of this study was to investigate the non-economic features associated with a high profile mega-event in the United States. Based on Crompton's (2004) psychic income paradigm and a comprehensive review of the extant literature, this article describes the development and validation of a self-report scale designed to measure the psychological impact of Super Bowl XLIII on the residents of Tampa Bay, Florida. The research method followed standard scale development techniques. Initial scale validation (i.e., face and content validity) was assessed through a panel of experts and a field test. Principal component analysis (PCA) and confirmatory factor analysis (CFA) were conducted; the results of which revealed that mega-event psychological impact can be examined using 22 items under five factors: (1) community pride as a result of enhanced image, (2) enhanced community attachment, (3) event excitement, (4) community excitement, and (5) pride in efforts to improve community infrastructure.

Date: 2012
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DOI: 10.1016/j.smr.2011.05.007

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