The development of female Muslim life-savers

Hazel Maxwell, Carmel Foley, Tracy Taylor and Christine Burton

Sport Management Review, 2015, vol. 18, issue 1, 139-151

Abstract: This teaching case illustrates the use of community development strategies to increase and enhance community sport participation of a targeted minority group. Royal Life Saving Society of Australia is presented here as an example of an organisation that embraced cultural change and developed a strategic approach to inclusive provision for individuals from marginalised population groups. The case is based on a community development framework that includes multiple facets: a shared concern about a social problem requiring action; encouraging the active participation of a marginalised group; forming public sector partnerships to pool resources and build political support; adopting collaborative principles of organising; collectively developing and implementing action plans; and re-conceptualising traditional ideas around accountability. The case facilitates the examination of the theoretical and practical considerations of adopting a community development approach in sport management.

Date: 2015
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DOI: 10.1016/j.smr.2014.07.006

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