Re-engaging local youth for sustainable sport-for-development

Michael J. Hoekman, Nico Schulenkorf and Jon Welty Peachey

Sport Management Review, 2019, vol. 22, issue 5, 613-625

Abstract: •Roles and responsibilities of re-engaged youth in sport-for-development.•Definition of re-engaged youth.•Empirical investigation based on qualitative fieldwork in Hanoi, Vietnam.•Re-engaged youth identified as program culture experts, role models, leaders and mentors.•Re-engaged youth are key drivers for sustainable organizational success.Despite increasing evidence that sport-for-development (SFD) programs can contribute to community development, there remains a lack of empirical inquiry into different socio-managerial aspects of SFD. For example, in attempts to achieve locally sustained SFD programs, the roles, responsibilities and potential impact of re-engaged youth need further investigation. The authors define re-engaged youth as previous program participants who have maintained strong links with the organization and who return to the program at a later stage as volunteers or staff members. In this paper, the authors examine ways in which Re-engaged youth of the Blue Dragon Children Foundation’s SFD program contribute to sustainable management and indirectly to community development within a disadvantaged community setting in Hanoi, Vietnam. Following an interpretive mode of inquiry, the authors conducted and analyzed two focus groups (six participants each) and 12 in-depth interviews with re-engaged youth (n = 7) and key program stakeholders (n = 5). Overall, re-engaged youth represented key drivers for organizational success; they served as program culture experts, role models, leaders and mentors, and creators of a family feel in SFD and beyond. The authors argue that re-engaged youth are demonstrating a number of important change agent capabilities that enable them to uniquely gauge and best respond to the needs of program participants and local communities in complex sociocultural environments.

Date: 2019
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DOI: 10.1016/j.smr.2018.09.001

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