Sensemaking of novelty: the dynamic nature of integrating esports within a traditional sport organization

Anthony D. Pizzo, Gareth J. Jones, Bradley J. Baker, Daniel C. Funk and Thilo Kunkel

Sport Management Review, 2022, vol. 25, issue 3, 383-405

Abstract: Novel innovations influence the way sports organizations are managed. Sport organizations must embrace these innovations for growth opportunities yet also proactively account for the dynamics associated with their integration. Hence, we examine the investment of a professional sport franchise in an esports team and the emergent challenges and opportunities. We adopt a strategy-as-practice (SAP) perspective to examine the deliberate sensemaking strategies used by practitioners within the sport franchise to help create and give meaning to this decision. We augmented interviews with press releases and media coverage, revealing that practitioners used sensemaking strategies initially to foster a progressive culture, create a shared understanding of esports, and promote operational synergies. Subsequent managerial and operational changes required tactical shifts to address gender stigmas and brand demarcation limiting cross-promotion between the sport franchise and esports team. We contribute to the growing SAP perspective by identifying that practitioners engaging in deliberate strategy can proactively utilize sensegiving, sensebreaking, and sensehiding strategies to integrate and legitimize novel activities within an organization and position them to external stakeholders.Novel innovations, such as esports, influence the way sports organizations managed.Sport organizations must account for the change inherent in these innovations.Strategy-as-practice and sensemaking provide a theoretical lens to examine their integration.Sport organizations can proactively adopt sensemaking strategies to legitimize esports.Brand demarcation (sensehiding) praxis suggests distinct sport and esports audiences.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/14413523.2021.1935609 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rsmrxx:v:25:y:2022:i:3:p:383-405

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rsmr20

DOI: 10.1080/14413523.2021.1935609

Access Statistics for this article

Sport Management Review is currently edited by Sheranne Fairley

More articles in Sport Management Review from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().