Finding a Home Market: Franchise Ownership in the Canadian Hockey League

Gregory H. Duquette and Daniel S. Mason

Sport Management Review, 2004, vol. 7, issue 1, 79-102

Abstract: Dave Elliott has been working for SportzCorp, a sport consulting firm located in Winnipeg, Manitoba, Canada, for nearly two years, and has worked on a number of projects, but he has never been given such a lofty assignment as this one. His company has been contacted by a Canadian woman who is interested in purchasing a Canadian Hockey League (CHL) ice hockey franchise, a quasi-professional association comprised of players aged 16–21, operating across Canada and parts of the northern United States. The CHL had grown significantly in recent years and is an increasingly attractive business opportunity for investors. Elliott has arrived at his office one morning to find a three-page memo outlining his task.

Date: 2004
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DOI: 10.1016/S1441-3523(04)70046-7

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