Do pirates play fair? Testing copyright awareness of sports viewers

Michał Krawczyk, Joanna Tyrowicz, Anna Kukla-Gryz and Wojciech Hardy

Behaviour and Information Technology, 2017, vol. 36, issue 6, 650-661

Abstract: Ethical norms are believed to be followed more loosely on the Internet than in the ‘real world’. This proposition is often evoked to explain the prevalence of so-called digital piracy. In this study, we provide evidence from a vignette experiment that contradicts this claim. Analysing the case of sports broadcast, we compare explicitly the ethical judgement of legal and illegal sharing in the offline and online contexts. We find that the norms concerning legality, availability of alternatives and deriving material benefits from sharing content do not differ substantially between the virtual and real worlds. We also test explicitly for the role of legal awareness and find that emphasising what is prohibited (copyright infringement) is less effective than focusing on what is permitted (fair use) in reducing the disparity between legal and ethical norms.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/0144929X.2016.1272635 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:tbitxx:v:36:y:2017:i:6:p:650-661

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/tbit20

DOI: 10.1080/0144929X.2016.1272635

Access Statistics for this article

Behaviour and Information Technology is currently edited by Dr Panos P Markopoulos

More articles in Behaviour and Information Technology from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().