Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing – a case of reddit

Jitendra Yadav, Madhvendra Misra and Kuldeep Singh

Behaviour and Information Technology, 2022, vol. 41, issue 6, 1286-1297

Abstract: Social news sites have enabled news identification and its promotion through crowdsourcing and provided users with the capabilities to discuss topics. Compared to social media, social news sites are information-rich and possess their own social network. Reddit has been classified as a social news website and possesses similar characteristics to other websites in the domain. These include Slashdot, Digg, and StumbleUpon. This paper provides a broad analysis of spectators’ sentimental (or emotional) behaviour surrounding the 2020 Summer Olympics on Reddit. The study measures the impact of the COVID-19 pandemic on spectator sentiments and proposes a scheme for sensitising Redditors’ behaviour by crowdsourcing the influencers present in the Redditor pool.

Date: 2022
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DOI: 10.1080/0144929X.2021.1872705

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