Dynamic pricing for remanufacturing within socially environmental incentives

Zhaofu Hong, Yunrong Zhang, Yugang Yu and Chengbin Chu

International Journal of Production Research, 2020, vol. 58, issue 13, 3976-3997

Abstract: We study a dual-product dynamic pricing problem for a remanufacturing system in which a manufacturer makes new and remanufactured products competing for a certain market share. The socially environmental incentives, consisting of consumers' environmentally conscious demand and governments' subsidy on remanufactured products, are considered in this study, which encourage the manufacturer to exert production effort toward environmentally friendly remanufacturing. Three models, namely, two-period, multi-period, and infinite-period scenarios, are formulated to investigate the dynamic pricing problem. Analytical results show that the government's subsidy policies, which provide subsidies to consumers or firms, have equivalent effects for the manufacturer in terms of production and profit. Consumers' environmental consciousness and government subsidy are effective incentives to induce the manufacturer to make more remanufactured products. Some threshold policies are proposed to provide decision supports for manufacturers to formulate pricing and production strategies. By comparing the pricing and production strategies of the three models, we find it interesting that the pricing and production strategies of the multi-period model can be ideally characterised by those of the two-period and infinite-period models. This managerial concept is valuable for manufacturers in formulating pricing and production strategies when the precise production planning horizon is unknown.

Date: 2020
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DOI: 10.1080/00207543.2019.1637037

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