A case of mistaken (role) identity?: Envisioning entrepreneurial role demands

Norris Krueger and Alexander Lawrence

Journal of the International Council for Small Business, 2021, vol. 2, issue 1, 30-41

Abstract: There has been a recent burst of interest in entrepreneurial role identity in various forms (triggered in large part of Fauchart & Gruber’s landmark study in 2011). This essay addresses the evolution of entrepreneurial role identity, its possible pitfalls, and its growing potential. The authors also offer research suggestions centered on a most important issue in entrepreneurship: How have our training and education efforts changed how learners think at a deep level? How are we changing their mindset and ultimately their entrepreneurial potential?

Date: 2021
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DOI: 10.1080/26437015.2020.1861915

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