Healing a hurt generation with humane entrepreneurship

Jeffrey Alves and Hannah Gilroy

Journal of the International Council for Small Business, 2021, vol. 2, issue 1, 67-74

Abstract: In captivating the population of Millennials, which often receive a lot of visibility but not the proper opportunities nor access, we can establish a culture of humane entrepreneurship (HumEnt) to both attract and capture Millennials. Recognizing that this population has endured great feats already throughout their lifetimes, they come ready to innovate in alternative ways. Millennials represent a unique generation that has completely revolutionized the way that we, as a society, interact with communication and technology. The theory and practice of HumEnt put forth the idea that, in adding human resource management to the leadership and entrepreneurship mix, we might be able to initiate a fully human-centered approach that uplifts Millennials, and employees at large, in ways that they have not been previously. This practice moves beyond the idea of a company “doing well” for others, be it their customers or surrounding environment.

Date: 2021
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DOI: 10.1080/26437015.2020.1852520

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