Simple rules and heuristic decision making using the quick screen tool: A JD Bioscience case study

Rayan K. Salih, Joon Seok Lee, Ryan Friedrich, Michael Toscani, Arthur A. Boni and John M. York

Journal of the International Council for Small Business, 2025, vol. 6, issue 3, 566-577

Abstract: This case study examines JD Bioscience (JDB), a South Korean pharmaceutical start-up, using the quick screen framework and its scorecard tool. The underlying rationale (the “why”) is to combat the decision-making complexities involved with new assets for licensing and acquisition within the life science industry by utilizing simple rules (the “how”) via the quick screen tool (the “what”). This article aims to explore simple rules and heuristic decision making in life science opportunities. JDB’s final score of 2.87 reflects unique attributes and developmental risks around the firm, its lead asset, and its management team. The analysis supports the application of a simple rules decision-making framework for entrepreneurs, investors, and executives. This framework identifies an opportunity’s maturation stage and roadblocks the venture needs to address. The findings shed light on JDB’s trajectory and underscore the significance of employing strategic decision-making tools in navigating the complexities of the life sciences landscape.

Date: 2025
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DOI: 10.1080/26437015.2024.2408592

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