Global Electronic Commerce Virtual Offers and Virtual Transactions

Ashok Ranchhod, Ray Hackney and Calin Gurau

Journal of Global Information Technology Management, 2000, vol. 3, issue 1, 33-48

Abstract: The paper investigates the influence of how differing factors affecting transactions affect the global dimension of virtual offers. A virtual offer is defined as any commercial proposition designed to conclude in a transaction which can be accepted on-line. The paper attempts to determine the level of globalisation of these offers and to identify and analyse the factors that influence their transnational dimension. Electronic commerce eliminates the limits of space and time as on-line transactions are made between companies located anywhere in the world. However each company has to abide by specific cultural, economic and legal characteristics within the national context. These need to be carefully considered by companies attempting virtual global transactions. The paper considers the principle of the characteristics of the virtual market which determine the high level of globalisation for the virtual offers. A number of hypotheses were formulated and tested through an analysis of 500 company web sites. It is concluded that the specificity of each transaction will impact on the global dimension (explicitly or implicitly) of the offer.

Date: 2000
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DOI: 10.1080/1097198X.2000.10856271

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