You Must Have Been at A Different Meeting: Enacting Culture Clash in The International Office of the Future

Gert Jan Hofstede

Journal of Global Information Technology Management, 2000, vol. 3, issue 2, 42-58

Abstract: This article introduces a new concept for exploring the design of IT infrastructure in transnational organizations. This concept is simulation gaming that uses so- called synthetic national culture profiles. The paper describes a game in which a telecommunication architecture was designed for a multinational company. It concludes that synthetic cultures are a powerful tool for generating awareness about the profound potential effects of differences in national culture within multinationals.

Date: 2000
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DOI: 10.1080/1097198X.2000.10856277

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