Breaking Stereotypes About Alumni Donors: Who Gives First? A Discrete-Time Hazard Model

Chase D. McNamee and Noah D. Drezner

The Journal of Higher Education, 2022, vol. 93, issue 2, 220-247

Abstract: Institutions of higher education are relying on philanthropy and fundraising at a greater level than ever before seen. This increased focus has led scholars to investigate various predictors regarding which alumni are likely to give and which are likely to give the most. To date, however, scholars have not yet examined the role of timing and when alumni give their first gift to their alma mater. Using discrete-time hazard modeling (DTHM), this paper seeks to re-center the current conversation surrounding educational philanthropy by exploring not simply who gives the most, but rather who gives and when. Using data of alumni from a predominantly White, private-research university in the United States (n = 3,404), we find that those alumni who were in cultural clubs, as well as Black and multi-racial alumni, are more likely to give their first gift at an earlier date than other alumni. Additionally, alumni that participated in fewer student activities while at school appear more likely to give their first gift sooner, while gender, income, and alumni activity participation show no significance in the model. This study upends some commonly held stereotypes of who are donors to higher education. We share implications for practice and future research.

Date: 2022
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DOI: 10.1080/00221546.2021.1964918

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