Information Disclosure on a Chinese Social Media Platform

Lixuan Zhang, Clinton Amos and Iryna Pentina

Journal of Information Privacy and Security, 2015, vol. 11, issue 1, 3-18

Abstract: The study examines drivers of information disclosure on a Chinese social media platform. Drawing on the privacy calculus theory, a research model is developed to simultaneously investigate the roles of perceived benefits vs. risks in users’ disclosure behavior. Analysis of survey data collected from 221 Weibo users revealed that, while the perception of benefits is strongly related to information disclosure, the perceived risks do not affect the disclosure behavior. In addition, findings also suggest that government intrusion concern is significantly related to perceived risk, while identification with Weibo community is significantly related to perceived benefits of information disclosure.

Date: 2015
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DOI: 10.1080/15536548.2015.1010981

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