A Cross-Cultural Analysis of Privacy Notices of the Global 2000

Xiaoni Zhang, Sakaguchi Toru and Max Kennedy

Journal of Information Privacy and Security, 2007, vol. 3, issue 2, 18-36

Abstract: To build consumer trust online, many companies place their privacy policies on their websites. Online privacy notices are intended to promote consumer choice and reduce the fear of disclosing information online. The current study examines the leading international companies’ online privacy notices. Particularly, this study examines firms listed on Forbes’ Global 2000 company list and are headquartered in Australia, China and Hong Kong, Japan, the United Kingdom, and the United States and assesses their privacy policy notices. Using the content analysis method, privacy policies on the websites from 125 companies were qualitatively examined and coded along the categories based on the FTC’s privacy principles. Different emphases between countries were found and cultural perspectives were explored.

Date: 2007
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DOI: 10.1080/15536548.2007.10855814

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