Linking Small‐Scale Commercial Activities and Women's Health: The Jamu System in Urban Areas of Java, Indonesia

Maria Costanza Torri

Journal of Small Business Management, 2016, vol. 54, issue 1, 341-355

Abstract: Traditional medicine practices are widely documented and analyzed in Asia. Despite this, the interlinkages existing between small‐scale commercial activities based on ethnomedicine and local health have been ignored. This paper attempts to overcome this shortcoming by analyzing the possible synergies existing between small‐scale commercial activities centered on traditional herbal medicine in ndonesia (jamu) and health. The paper shows how the existence of these links in the city of ogyakarta, ava, could represent a valuable basis to increment primary health care and enhance local livelihoods of rural women through commercial activities in the herbal sector.

Date: 2016
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DOI: 10.1111/jsbm.12148

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