Talking Your Way into Entrepreneurial Support: An Analysis of Satisfaction Drivers in Entrepreneur Mutual Aid Groups

Soumodip Sarkar, Oleksiy Osiyevskyy and Lesley Hayes

Journal of Small Business Management, 2019, vol. 57, issue 2, 275-297

Abstract: The role of organized peer networks in entrepreneurial support systems has been surprisingly neglected in the literature, despite their undisputed effectiveness in numerous areas outside the entrepreneurship realm. This study explores the efficacy of mutual aid groups for entrepreneurial support, as theoretically distinct from other group‐based mechanisms (such as peer group mentoring and many to one group mentoring). Drawing from respondent data of small, local mutual aid groups within the global entrepreneurship support organization (2,869 responses from members of 540 groups worldwide), we investigate the factors determining the entrepreneurs' satisfaction with the entrepreneur mutual aid groups. Understanding the antecedents of members' subjective satisfaction with the group serves an essential first step toward developing the models explaining the objective effectiveness of these organizations (e.g., performance, survival, and growth), in that the former is an essential, necessary condition for continuing participation in the voluntary mutual aid groups. Our analysis reveals that group climate and leadership are important drivers of group satisfaction.

Date: 2019
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DOI: 10.1111/jsbm.12384

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