How do women entrepreneurs strategize growth? An investigation using the social feminist theory lens

Afreen Huq, Caroline Swee Lin Tan and Vidhula Venugopal

Journal of Small Business Management, 2020, vol. 58, issue 2, 259-287

Abstract: This paper explores the strategic success factors of fast-growth women entrepreneurs, explicating how their gendered strategies influence their growth paths. Drawing on social feminist theory, our qualitative study posits that a conscious choice of female perspective can be the central principle behind women’s entrepreneurial behavior and positively associated with growth. Our findings provide a more nuanced understanding of how women entrepreneurs weave together (economic) growth with personal and social outcomes, while shaping their key strategic success factors – client relationship and branding, organizational values and culture, networking behavior, and leadership and management – with female attributes and values attained through socialization.

Date: 2020
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DOI: 10.1080/00472778.2019.1659679

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