The diamond model: A French luxury cluster model embedded in regional heritage

Martine Hlady-Rispal and Bertrand Blancheton

Journal of Small Business Management, 2022, vol. 60, issue 2, 420-446

Abstract: This article accounts for how luxury clusters potentially enable positive value flows for their regions, local handcraft small and medium enterprises (SMEs), and global customers. Based on this framework, luxury clusters are viewed as a distinct type of growth pole, with respect to the value flows taking place between their distinct offer, their operational systems, their economic model, the stakeholders’ capital exchanges, and their potential fundamental social and environmental values. A comparative case study of two French luxury clusters, for brandies in Cognac and for leather in Périgord-Limousin, Nouvelle-Aquitaine, is used to examine differing value flows in each luxury cluster. This study also proposes an overall framework, based on the local handcraft SMEs’ and institutional actors’ perceptions, for observing how value flows ideally interact in a French luxury context. It could ultimately contribute to the monitoring of further luxury clusters.

Date: 2022
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DOI: 10.1080/00472778.2020.1716588

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