Creativity, alertness, and entrepreneurship: A multilevel meta-analysis

Masoud Karami, Clécio Falcão Araujo, Jintong Tang and Lucas Bonacina Roldan

Journal of Small Business Management, 2025, vol. 63, issue 5, 2079-2116

Abstract: Contributing to ongoing conversations about the central role of creativity in entrepreneurship, we propose that creativity leads to positive entrepreneurial outcomes through a crucial mediating mechanism: entrepreneurial alertness. We conducted a multilevel meta-analysis of 92 published studies with 209 effect sizes extracted and a cumulative sample size of 927,615 participants. Our findings suggest that alertness fine-tunes creativity and channels it toward more promising opportunities, innovation, and firm performance. Integrating Schumpeterian and Kirznerian perspectives, this study provides a pragmatist view of entrepreneurship and paves the way for further theorizing the association between creativity and alertness in explaining entrepreneurial outcomes.

Date: 2025
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DOI: 10.1080/00472778.2024.2418030

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