Motivations for Entrepreneurship: New Evidence from Tertiary-level Educated Sub-Saharan African Women

Sombo Muzata

Journal of African Business, 2024, vol. 25, issue 1, 37-67

Abstract: Despite the evidence that women in Sub-Saharan Africa become entrepreneurs faster than any other group globally, more studies are needed to understand the motivation(s) for their decision to pursue entrepreneurship. This paper aims to contribute to research on what motivates Sub-Saharan African women to become entrepreneurs. A case study approach was utilized to understand the experiences of 20 women entrepreneurs from Sub-Saharan African countries of the Democratic Republic of the Congo (DR Congo), Ghana, Nigeria, Zambia, and Zimbabwe. All the study participants had tertiary-level education and left their corporate careers to pursue entrepreneurship. Pull and opportunity factors were the main factors that motivated the women interviewed to become entrepreneurs. Push and necessity factors accounted for a few cases. The level of education did not dictate the pull and opportunity factors of motivation. These findings are important because previous studies have stereotyped Sub-Sahara African women entrepreneurs with the generalization that they are motivated to become entrepreneurs by push and necessity factors and are often uneducated and on the fringe of economic activity. The paper makes specific policy recommendations for harnessing motivations and linking them to broader economic development goals.

Date: 2024
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DOI: 10.1080/15228916.2022.2069434

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