Does ICTs Usage Facilitate Access to Market? An Empirical Evidence of Market Gardeners in Benin

Denis Acclassato Houensou, Sylvain Hekponhoue, Mahougbé Aimée-Gabrielle Soglo and Melain Modeste Senou

Journal of African Business, 2024, vol. 25, issue 4, 747-766

Abstract: Imperfect information is a major obstacle for agricultural businesses in developing countries. The resulting information asymmetry increases transaction costs and affects the behavior of market stakeholders. In Benin, market gardeners’ participation is limited by geographical isolation and poor communication and transport infrastructures. Information and communication technologies (ICTs) now offer a fast and less costly means of accessing and disseminating information for more active market participation. The aim of this article is to measure the contribution of ICTs to market participation by testing whether they improve participation. Using a recursive bivariate probit model, our results indicate that market gardeners who use ICT to access information have a higher frequency of market participation than those who do not. Cell phones, radios, and televisions lead to a 35.3%, 25.6% and 8% higher probability of market participation respectively than those who don’t use them. These results suggest that a platform for disseminating knowledge via ICT could be set up to increase market participation.

Date: 2024
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DOI: 10.1080/15228916.2023.2257556

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