Transformation of MSMEs and Creative Industries: Implementation of a Circular Economy-based C-Commerce Model

Khaera Tunnisa, Wahyuni Ekasasmita, Alvian Tri Putra Darti Akhsa, Danang Fatkhur Razak, Rahmat Eka Putra R Palaloi and Syam Syahru Ramadhan
Additional contact information
Khaera Tunnisa: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia
Wahyuni Ekasasmita: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia
Alvian Tri Putra Darti Akhsa: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia
Danang Fatkhur Razak: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia
Rahmat Eka Putra R Palaloi: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia
Syam Syahru Ramadhan: Institut Teknologi Bacharuddin Jusuf Habbie, Parepare, Indonesia

Technium Sustainability, 2026, vol. 11, 134-148

Abstract: This study aims to design and develop a conceptual model and prototype of a Circular Economy-based Collaborative Commerce (C-Commerce) platform to enhance innovation capacity and digital collaboration among Micro, Small, and Medium Enterprises (MSMEs) in Parepare City, Indonesia, in response to the country’s low recycling rate and sustainability challenges. A design and development research approach was applied, involving system modelling, prototype development, and task-based performance testing. Quantitative usability evaluation was conducted with MSME users using structured assessment instruments to measure system effectiveness, efficiency, and satisfaction. The prototype demonstrated effective operational performance, achieving an average usability score of 4.16, indicating high user satisfaction and functional reliability. The system successfully facilitates collaboration, sustainable product promotion, and digital transaction processes among MSMEs. The findings contribute theoretically by integrating circular economy principles with collaborative digital commerce models. Practically, the system provides a scalable solution for strengthening MSME competitiveness and supporting sustainable waste management initiatives. This study offers an innovative C-Commerce model tailored to local MSME ecosystems, integrating sustainability and digital collaboration within a circular economy framework.

Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/sustainability/article/view/13684 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:sustai:ojs:13684

DOI: 10.47577/sustainability.v11i.13684

Access Statistics for this article

Technium Sustainability is currently edited by Tasente Tanase

More articles in Technium Sustainability from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).