MARKETING XIZMATI SAMARADORLIGINI BAHOLASHDA PEST TAHLIL USULINING AHAMIYATI VA QO‘LLASH IMKONIYATLARI

Sanjarbek Komiljon o‘g‘li Boyjigitov
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Sanjarbek Komiljon o‘g‘li Boyjigitov: SamISI

GREEN ECONOMY AND DEVELOPMENT, 2023, vol. 1, issue 10, 253-258

Abstract: Ushbu maqolada marketing xizmati samaradorligini baholashda PEST tahlil usulining ahamiyati haqida muallif tomonidan fikr-mulohazalar keltirilgan. Marketing xizmati har qanday korxonaning kelgusidagi faoliyatini yuqori natijalari aks etttirish uchun asosiy yo‘l hisoblanadi. Zero, marketing bu ichki va tashqi omillar asosida rivoj topadi. Shuning uchun marketing xizmati samaradorligini baholashda PEST tahlil usulini qo‘llash imkoniyati korxona kuchli va zaif tomonlari hamda tashqi muhit omillarining korxona faoliyatiga ta’sirini aniqlashda foydalanadi. Muallif tomonidan PEST tahlil usulining don va donni qayta ishlovchi korxonalar faoliyati tahlil qilingan, korxona marketing xizmati samaradorligini oshirish bo‘yicha taklif va tavsiyalar ishlab chiqilgan.

Keywords: marketing; marketing xizmati; marketing faoliyati; PEST tahlil; samaradorlik (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:1:y:2023:i:10:id:50

DOI: 10.55439/GED/vol1_iss10/a50

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