Tikuv-trikotaj korxonalari faoliyatida marketing tadqiqotlaridan foydalanishning SWOT tahlili

Abbos Ro‘zmamatov

GREEN ECONOMY AND DEVELOPMENT, 2023, vol. 1, issue 8

Abstract: Maqolada korxonalararo keskin raqobatlashuv sharoitida tikuv-trikotaj korxonalari faoliyatiga marketingtadqiqotlarini tatbiq qilishning ta’siri SWOT tahlili yordamida o‘rganib chiqilgan. Bundan tashqari, xorijy adabiyotlardanfoydalangan holda xorij olimlarining tikuv-trikotaj korxonalari faoliyatiga marketing tadqiqotlarining ta’sirini o‘rganishgaqaratilgan ilmiy ishlarga nisbatan induktiv va deduktiv metodlar yordamida mualliflik yondashuvlari keltirilgan. Ushbutadqiqotdan asosiy maqsad, marketing tadqiqotlarining korxonalar faoliyatiga ta’sir darajasi o‘rganilgan ilmiy ishlardankelib chiqqan holda, O‘zbekiston sharoitida tikuv-trikotaj korxonalari marketing tadqiqotlaridan foydalanganda qandayustunlik va kamchiliklarga ega bo‘lishi mumkin ekanligini yoritib berishdan iborat.

Keywords: marketing tadqiqotlari; SWOT tahlil; raqobat; investitsion risk; korxonaning kuchli jihatlari; imkoniyat; axborot; tovar xarajatlari (search for similar items in EconPapers)
Date: 2023
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