Samarali marketing strategiyalari orqali O‘zbekistonni raqobatbardosh turizm yo‘nalishi sifatida jonlantirish

Munavvar Xusniddinova

GREEN ECONOMY AND DEVELOPMENT, 2023, vol. 1

Abstract: Ushbu maqola samarali marketing strategiyalari orqali O‘zbekistonning raqobatbardosh turizmdestinatsiyasi sifatida jonlanishini o‘rganadi. O‘zbekiston boy madaniy merosi va hayratlanarli landshaftlarigaqaramay, cheklangan marketing harakatlari va xabardorlik yo‘qligi sababli tashrif buyuruvchilarni jalb qilishdaqiyinchiliklarga duch kelmoqda. Maqsadli reklama kampaniyalarini ishlab chiqish, ijtimoiy tarmoqlardan foydalanishva turizm infratuzilmasini yaxshilash orqali O‘zbekiston o‘zini kerakli yo‘nalish sifatida ko‘rsatishi mumkin.Ushbu maqola muvaffaqiyat uchun samarali marketing va infratuzilmaga sarmoya kiritish muhimligini ta’kidlab,O‘zbekistonning turizm sanoatini jonlantirish bo‘yicha tushuncha va tavsiyalarni taqdim etadi.

Keywords: Turizm destinatsiyasi; marketing strategiyalari; O‘zbekiston; tiklanish; raqobatbardosh; madaniy meros; turizm infratuzilmasi; iqtisodiy o‘sish. (search for similar items in EconPapers)
Date: 2023
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