Oziq-ovqat mahsulotlari bozorida yashil marketing strategiyasini qo‘llash

Shahnoza Po‘latova

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 11

Abstract: Mazkur maqolada oziq-ovqat mahsulotlari ishlab chiqaruvchi korxonalar tomonidan yashil marketingstrategiyalarini ishlab chiqish, yashil marketing strategiyalarini ishlab chiqishga bo‘lgan yondashuvlar tahlil qilingan.Shuningdek, oziq-ovqat mahsulotlari ishlab chiqaruvchi korxonalar tomonidan “yashil” marketing strategiyasini tanlashmatritsasi ishlab chiqilgan.

Keywords: “yashil” marketing strategiyasi; “yashil sertifikat”; “ekologik markirovkalash”; differensiatsiya strategiyasi; raqobat ustunligi; ekologik brending; iste’molchi xatti-harakati. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:11:id:3690

DOI: 10.5281/zenodo.14381112

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