Korxonada marketingning strategik ahamiyati

Muzaffar Egamberdiyev

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 11

Abstract: Ushbu maqola korxonalarda marketingning strategik ahamiyatini o‘rganishga bag‘ishlangan. Undamarketingning korxona faoliyatidagi o‘rni, uning uzoq muddatli muvaffaqiyatga erishishdagi roli, raqobatbardoshliknioshirish, brend yaratish va mijozlar bilan munosabatlarni yaxshilash kabi jihatlar tahlil qilingan. Tadqiqotda marketingstrategiyasining samaradorligini o‘lchashda foydalaniladigan metodologiyalar, shuningdek, marketingni amalga oshirishdayuzaga keladigan asosiy muammolar va ularning yechimlari ko‘rib chiqilgan. Maqola marketingning strategik ahamiyatinichuqur tushunishga yordam beradigan ilmiy asoslarni yaratadi va amaliyotda samarali qo‘llanilishi uchun ko‘rsatmalartaqdim etadi.

Keywords: marketing strategiyasi; korxona; brend yaratish; raqobatbardoshlik; mijozlar munosabatlari; tahlil; tadqiqot metodologiyasi. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:11:id:3697

DOI: 10.5281/zenodo.14382050

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